Learn how to become a successful leader and manager of a Franchise unit
Lead with Confidence
Hire & Retain a Great Team
Capture & Increase Sales
Increase Profitability
MANAGE is a guided program to help New & Single-Unit Franchisees and Unit Managers gain the leadership and management skills to run a profitable Franchise and create a secure career path within the Franchise sector.
"I definitely took away the most from the people section. It showed me a better way to interact with my staff and those who are potentially on my staff."
“I'm applying what I learned about interviews to my store to find the right people to run the business. My goal is to make sure they stay with us by doing my duty as a leader and pushing them to the right direction, really tailoring everybody's experience to what they enjoy the most.”
Asleigh
Unit Manager
Managing a Franchise unit is not as easy as it seems—but with the right training and support, you will become a confident manager and leader
Making the leap from team member to Unit Manager can be daunting. Many new managers and Single-Unit Franchisees struggle to adapt to their new responsibilities, finding it difficult to lead effectively, increase sales, hire a great team, and control costs. Without proper training, this transition can be overwhelming and decrease the team’s performance and the unit’s success.
MANAGE is a comprehensive program that equips unit leaders with the skills, knowledge, and confidence needed to excel as Unit Managers and transition from simply running a shift to effectively managing a business.
"I had a dynamic shift!"
“In the last two months or so, I've really had a pretty dynamic shift. Now I make sure that there's delegation between projects. I've also been offloading some of my responsibilities onto my team members to make sure that they have the feeling of responsibility to want to come here and achieve goals.”
Tanner
Unit Manager
Fast-track your business management skills
This industry-leading training program series is specifically designed to address common challenges in the Franchise industry. The leadership tools and training will empower Unit Managers and New & Single-Unit Franchisees to excel in their roles.
With expert coaching, interactive online lessons, virtual instructor discussions, actionable tasks, templates, forms, and quizzes, our 4-week program helps you master the essential leadership and management skills required to run a profitable, sustainable franchise unit.
After MANAGE 1.0, participants receive a Diploma in Basic Unit Management. Then they're invited to complete MANAGE 2.0, an additional 5-week program to receive the Advanced Certification in Franchise Unit Management.
The curriculum is designed to uplevel your management and leadership skills within the unique context of operating Franchises.
How does the MANAGE Program work?
1. Weekly Online Learning Lessons
Each week, participants engage in comprehensive, interactive online lessons, with the flexibility to learn at their own pace while gaining in-depth knowledge and insights.
2. Discussion Calls with Instructor
Students participate in enriching 90-minute, weekly discussion calls with an expert instructor to clarify concepts, ask questions, and gain personalized feedback in real time.
3. Implement Knowledge through Action Items
Our students apply what they learn each week directly to their businesses through action items, witnessing the transformative power of their learning.
4. Final Exam to Test Knowledge
We challenge our student's understanding and reinforce their learning through a final exam, designed to ensure they've fully grasped the course content and are ready to apply their skills effectively.
5. Graduation
We celebrate our participants' hard work and achievements with a graduation ceremony, honoring their successful journey through the program and their readiness to take their businesses to new heights.
Enroll in the MANAGE Program
MANAGE
For
Unit Management 1.0
Unit Management 1.0 - Basics Diploma
MANAGE 1.0 is a 4-week guided training program to help New & Single-Unit Franchisees and Unit Managers gain the leadership and management skills to run a profitable franchise, have a mindset change, and go from just running a shift to effectively managing a business.
Enroll Now in Basics 1.0
MANAGE
For
Unit Management 2.0
Unit Management 2.0 - Advanced Certification
MANAGE 2.0 is a 5-week guided training program where New & Single-Unit Franchisees and Unit Managers elevate themselves with advanced leadership and management skills to make their franchise units thrive.
Note: If you have already completed Manage 1.0, please email us at monicab@afamail.com to enroll in 2.0.
Must Complete 1.0 Basics First
AFA's Franchisee Success Guarantee
We partner in your investment, not just your enrollment! If your participant leaves within 3 months of completing the program, you receive a 50% tuition credit toward the enrollment of their replacement.
Need more information to enroll? Get an Exclusive First Look at the Program
Join us for an information session to discover what we teach, how we teach it, and the outcomes you, your leaders, and the organization can achieve by enrolling in our MANAGE Program.
Register for Information SessionMeet your Franchise Management Instructor
Aicha Bascaro, CEO & Founder of the American Franchise Academy®, is a professional business growth strategist who has helped hundreds of small and medium franchise and independent business owners in becoming successful multi-unit entrepreneurs.
With 35-years of experience in the franchise industry, Aicha worked her way up the corporate ranks to senior leadership positions at iconic brands like Domino’s, Popeyes, and Olive Garden.
Her expertise lies in helping business owners implement effective systems, develop leadership qualities, design people strategies, manage risk and cost, and achieve profitable growth.
She is also the author of the best-selling books “The Franchise Fix” and “Multi-unit Franchise Mastery”.
35+
“Aicha brings a wealth of knowledge and context to our conversations. Aicha gives us more value than what we pay for.”
“Without Aicha’s guidance, we would be in a very difficult situation. If you apply the lessons and everything Aicha teaches, you’ll get your money back 10-fold.”
Trusted by brands like:
Unit Management Training
Acquire the Leadership & Management skills of a successful Unit Manager
Unit Management 1.0 - Basics Diploma
4 Weeks
LEAD
- Be clear on the role of a Unit Manager and know what to focus on
- Understand how leaders manage time, situations, and people
- Develop KPIs and training programs
- Clarify role in leading company culture
STAFF
- Understand staffing levels and scheduling
- Manage the hiring phases of the employee life cycle
- Systems for recruiting, interviewing, hiring & onboarding
- Manage Labor Cost
SELL
- Understand sales elements and channels
- The process to implement ethical upselling
- Improve customer experience and Unit reputation
- Manage maintenance & local store marketing
PROFIT
- Understand controllable/non-controllable
- Track inventory and product & service costs
- Use a Business Dashboard to track Financial Targets
- Manage Cost of Goods
SIMPLE INVESTMENT
ONE PAYMENT OF
$850
Unit Management 2.0 - Advanced Certification
Prerequisite: Complete and Pass 1.0 Basics
5 Weeks
LEAD
- Lead and inspire a great team
- Handle conflicts
- Understand human motivations
STAFF
- Retain the best people
- Master the systems of training, motivating & disciplining team members
- Understand the separation process
SELL
- Increase sales year over year
- Create a local store marketing plan
- Manage and improve business reputation
PROFIT
- Understand what it takes to achieve the financial goals and strategies to hit targets
- Master the Profit & Loss Statement
- Do financial planning
THRIVE
- Cause long-term change
- Develop troubleshooting managers
- Design people & business action plans
ONE PAYMENT OF
$950
Prerequisite: Complete and pass MANAGE 1.0 Basics program
Note: If you have already completed Manage 1.0 Basics, please email us at monicab@afamail.com to enroll in 2.0.
AFA's Franchisee Success Guarantee
We partner in your investment, not just your enrollment! If your participant leaves within 3 months of completing the program, you receive a 50% tuition credit toward the enrollment of their replacement.
Bundle Deal - Save $100
Take the next step! Start your journey toward mastering franchise business management today
SAVE $100
- Enroll in MANAGE 1.0 Basics
- Includes MANAGE 2.0 Advanced Certification
ONE PAYMENT OF
$1,700
AFA's Franchisee Success Guarantee
We're invested in your success.
Not just your enrollment.
Investing in your people carries real risk. Employees leave. Situations change. That's why we don't just take your enrollment — we partner with you in the outcome.
If your participant leaves your organization or is unable to continue within 3 months of program completion, we will apply a 50% tuition credit toward their replacement's enrollment in a future MANAGE cohort.
FAQ
What if I invest in my Manager and they leave?
What is the weekly time commitment required for the program?
What technical requirements are needed to participate in the program?
Is there a refund policy if I’m not satisfied with the program?
What payment options are available for the program?
Do participants need prior management experience to enroll in this program?
How often do you offer this program?
Hear From Our Satisfied Graduates
"I would recommend the MANAGE Program because it not only teaches you the importance of knowing business concepts, but it gives you the tools to implement them into your business AND personal life."
"I think it gets specific in spots where it truly matters. You don't spend an excessive amount of time on any one subject and all of them feel as though they are being handled adequately."
"I am an experienced General Manager and have been in the business for 18 years, and yet, I learned a ton of valuable information in this class!"
"It taught me many valuable lessons that can help me not only in a business aspect but also for my own personal leadership!"
"MANAGE is a great way to learn how to run a business based on real expectations that you can shape with your personal goals."
“The processes I learned have helped me become more proactive, data-driven, and focused on creating a sustainable business that delivers excellent results for both customers and employees.”
