The 4 Roles of the Multi-Unit Leader

Franchisees who want to grow their organization from a one-unit job into a multi-unit enterprise require the help of a district manager to accomplish the business and financial results they expect. 

But this multi-unit leader often gets frustrated because there’s a lack of clarity in the industry as to what is their role. So much so, that this is the first reason why these particular leaders struggle to be successful.

Why is this? The position usually gets promoted from a single unit manager into a district manager and ends up becoming super general managers, instead of true multi-unit leaders that focus on the things that actually impact and make a difference in the organization

To prevent this confusion, we at The American Franchise Academy have identified three specific roles that these fantastic and hardworking team members have to play. 

 

1. The protector of their people

Protecting their staff is the first thing they have to focus their time and...

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5 Keys to Achieving the Expected Business and Financial Results

There are seven critical responsibilities that the district manager has to command to achieve the business and financial results that the franchisee business owner expects.

In past blog posts, we covered leading, planning, staffing, execution of brand and business systems, maintenance, and marketing. Last, but not least, we’ll analyze the results responsibility, which ultimately sums up why these leaders do their job every day. 

If you want to see all prior responsibilities, subscribe to our YouTube Channel to review the rest of the District Manager’s playlist!

If the district manager does what he needs to do in all the other responsibilities, he’ll be able to accomplish this one. That’s why this position has to be clear on what are the duties and routines they have to perform to achieve the desired results

That’s not all. Aside from that, they need to develop these specific five skills:

 

1. Understanding financials

The district...

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5 Marketing Hacks for District Managers

The district managers require a multi-unit vision to supervise the operations of several stores and deal with the variety of challenges, environments, opportunities, and people that come with overseeing a large organization. 

But those skills and abilities have to be developed with the tools and the knowledge that’ll help them overcome the difficulties of that multi-unit leadership and do the job successfully. The American Franchise Academy has identified seven critical responsibilities of a district manager, and in this blog post, we’ll be discussing the sixth responsibility: market

Did you miss the prior responsibilities? Subscribe to our YouTube Channel to review the rest of the District Manager’s playlist!

This responsibility has to do with all the local store marketing that happens in the units of their district. Among the activities the district managers have to perform, they must support and execute the franchisor-driven marketing campaigns in...

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Maintenance Matter: Six Elements That District Managers Must Pay Attention To

 The district manager job is the most challenging position in the retail and franchise industry. They require a multi-unit vision to be able to oversee units as a whole but also under their particular situations, challenges, team dynamics, results, and opportunities. 

To deal with these demands and have a high level of excellence, the district manager also needs certain skills to perform better and manage, lead, supervise, identify opportunities, cause change, and inspire people, all within the same amount of a regular hour workweek. 

The American Franchise Academy has detected seven critical responsibilities that district managers must execute to be effective and successful at their job. In this session, we'll cover #5: maintain.

Did you miss the four prior responsibilities? Subscribe to our YouTube Channel to review the rest of the District Manager’s playlist!

 

Why is this a critical responsibility for district managers?

This duty has to do with...

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Survival Mode: Tactics to Grow in 2022 and Beyond

 

 (Part 8 of the 2022 Multi-Unit Franchising Conference)

For the last eight weeks, I’ve been reviewing what I experienced during the 2022 Multi-Unit Franchising Conference. To close up this blog series, today I’m sharing particular tactics that four successful multi-unit franchisees are implementing to grow their organizations and their portfolio. 

The best part is that you too can take these actionable to increase the revenue of your business not only in 2022 but beyond! 

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to review the rest of the series!

 

Donna Lafreeda, Denny’s multi-unit franchisee

She operates over 80 restaurant units in multiple states. She is focused on growing her organization with this single brand, and her current goal is how much cash flow she can get out of her business. 

One of the things she looks for is to take out language that...

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2022 Disruptions in the Franchise Industry: Where Should Leaders Put Their Sights On?

(Part 7 of the 2022 Multi-Unit Franchising Conference)

What is the state of the franchise industry nowadays and what should franchise owners and franchisees be preparing for? During his lecture at the Multi-Unit Franchising Conference, which happened earlier this year, Darrell Johnson, CEO of Frandata, shared his thoughts and deep analysis on this matter. 

Frandata is the premier source of market intelligence data in the franchise world, across 230 industries and over 4,000 brands. In this blog post, I’ll be sharing the takeaways of this session, which was, as you can imagine, very informative and eye-opening. These are the things that franchise leaders need to be aware of and understand so that they can make better decisions in their present and future businesses.

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to review the rest of the series!

 These are the things that franchise leaders need to...

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Focus on these areas to strengthen your customer experience

(Part 6 of the 2022 Multi-Unit Franchising Conference)

During the past weeks, I’ve been sharing the takeaways of what I experienced at this year's Multi-Unit Franchising Conference, an annual event dedicated to helping these business owners make their companies stronger and more profitable. 

In this is part six, we’ll review John DiJulius's keynote. He is a guest experience expert and his organization focuses on helping franchisors and franchisees develop specific customer service expertise and focus. 

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to review the rest of the series!

 John pointed out how in the past 15 years, the level of satisfaction the customers have had in their experience with businesses, in general, is at a 15-year low. A lot of it is being driven by staffing issues and high-cost problems. He urged business owners to act against this customer service recession by...

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10 Tips to Do Your Due Diligence When Choosing a New Franchise

(Part 5 of the 2022 Multi-Unit Franchising Conference)

As we continue the series on the Multi-Unit Franchising Conference, where I’ve been sharing all the experiences, panels, and keynote speaking that happened during this event, in this blog post I’m breaking down a session dedicated to the due diligence for choosing a new brand, segment or service system to expand your franchise portfolio.

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to view the rest of the series!

There's a big umbrella called franchising, but under it, there are a lot of industries you can choose from. Foodservice is only 30% of what's possible. There’s another 70% of franchises in other industries. How can you select the ideal franchise for you? 

During this panel, the participants shared best practices and tips on how to do that due diligence when you are in the last stages of choosing a new franchise brand,...

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How to Build Your Infrastructure for Growth

leadership numbers people May 04, 2022

(Part 4 of the 2022 Multi-Unit Franchising Conference)

The Multi-Unit Franchising Conference is an event dedicated to multi-unit franchises, their development, and growth. Once again, The American Franchise Academy was present there to bring you strategies to succeed with your multi-unit franchise. 

2022 program included a session on how to prepare our organizations for growth, by building proper infrastructure for it. Not in terms of the leadership team or the store structure, but from the operations and financial points of view.

Did you miss the past video sessions of the 2022 Multi-Unit Franchising Conference? Subscribe to our YouTube Channel to review the rest of the series!

This topic was approached by four panelists, who highlighted the things that leaders need to implement to succeed and scale their organizations. Here are their tips to build your infrastructure for growth.

Make a serious due diligence

Fred Burgess, a MUMBO ...

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The Secret to Becoming a Successful Multi-Unit Franchisee

people planning profit sales Apr 28, 2022

Many people believe that when you invest in a franchise, you're going to get everything you need to be successful. As mentioned by my friend Brent Veach, a multi-unit franchisee who owns 55 Del Taco stores, nothing could be further from the truth.

Don’t miss my YouTube interview with him here! 

Franchisees need systems, which means that they require a set of processes, that also have a series of procedures within, and once these are all implemented the right way, together they produce a consistent result day in and day out. 

Think of systems like a car. When you turn the car on, a lot of processes and procedures have to happen simultaneously to make the car run and take you from point A to point B.

It’s the same when it comes to a business: you have to have those systems, processes, and procedures so your team is able to execute, day in and day out. When this happens, the business will produce a consistent result.

When you invest in a franchisee, you do get...

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